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Essie Summer

Essie Summer

Creative Direction Marfala
Set design Marfala
Photography & Video Production Andres Calderón
Collaborators Billion Dollar Boy
Nail it!

A summer campaign for Essie gave us the perfect opportunity to create a world where color is king. "Nail it!" is an inspirational campaign that celebrates everyday achievements by combining small, satisfying actions with recognizable gestures that have entered our vernacular through emojis. A collaboration with Billion Dollar Boy, this campaign is a fun reminder that a fresh manicure makes you feel polished and accomplished. 

A summer campaign for Essie gave us the perfect opportunity to create a world where color is king. "Nail it!" is an inspirational campaign that celebrates everyday achievements by combining small, satisfying actions with recognizable gestures that have entered our vernacular through emojis. A collaboration with Billion Dollar Boy, this campaign is a fun reminder that a fresh manicure makes you feel polished and accomplished.

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