creative direction marfala
Identity Design Carlos Tamara
Graphic Design Andres Jacome
Motion Design Yilmar Serna

Redpoint is a team of discrete and elite operators who offer the best-in-class capabilities of a nation-state intelligence service to choice private citizens around the world. The firm is led by a team with decades of experience conducting intelligence and investigative operations in opaque jurisdictions on a global scale. By leveraging premier risk management and crisis response teams to address complex situations and implement solutions, the company is revolutionizing a dated, siloed approach to protection by leveraging the most elite risk management and crisis response team in the world.

Redpoint’s founders approached Marfala to create a bespoke new brand identity system, including branding strategy, positioning, voice and tone. This included branded templates for website, mobile, email and presentations.

The brief was to create a brand identity for the business that reflected its position as a standalone offering within an industry filled with consulting noise. The brand identity needed to be highly sophisticated and reserved to reflect the team’s experience and professionalism while maintaining some familiarity that communicates the brand’s intimate work culture and personal commitment to getting their clients exemplary solutions, no matter what.

Our discovery process concentrated on identifying a sui generis aesthetic for Redpoint. Working closely with their team, we understood how important their value system and code of conduct was to the type of brand they wanted to be and we set out to create an identity that held discretion, excellence and trust as core fundamental pillars of design.

The outcome is a sustainable, expansive and fluid identity that can grow with the company overtime. Minimal and paired back in its stylistic choices, the identity lacks no depth. The logotype and primary typeface of the brand convey a modern, contemporary approach to consulting that challenges the more traditional codes of the industry. The duotone color palette implies urgency without alarm, and the expansion to motion design was carefully constructed to amplify the strong differentiation the brand was looking for. 

Marfala has designed for Redpoint an unique identity that’s equipped for growth, flexibility and adaptability, beautifully expressing the firm’s personality and bringing to life its singular and exclusive offering.