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Design
The Nat Note
Creative Direction
marfala
Identity Design
Carlos Tamara
Graphic Design
Andres Jacome
The hostess tradition meets the eye of the editor in the eclectic and joyful weekly dispatches created by Texas-based tastemaker @thenatnote. We drew from these two archetypes to create a mark that combines the flourish of a natural hostess with the scribbled approval of an iconic magazine editor. Next, we rounded out the identity with color and style drawn from Tropical Art Deco, a revival period of the 1970s.
Delicate framing elements lend an old-world feel to a digital platform. Natalie was a true delight to collaborate with and we cannot wait to see the world she’s built come to life in our closets and on our tables.
