New World Denim: a new identity for a new market. Inspired by the letterforms of traditional Italian design, Americanino’s first letter turns into a highly recognizable symbol that strengthens the positioning of the name and creates immediate impact - balancing heritage, individuality and personal identity.

New project coming soon.

Seasoned creatives Sean Knibb and Stella Shirinda opened up a small shop selling flowers, coffee, and small gifts in Venice Beach. What began as a cool place for an exchange of ideas and energy quickly grew into a neighborhood staple.  

A logo influenced by the signature stroke of artist Carlos Salas.